Scalable Mobile Content Distribution

Movik’s technology is ideally positioned at the edge of the mobile network to enable the distributed, scalable delivery and distribution of mobile content. By moving access to popular content closer to the subscriber, operators can lower the cost of delivering the traffic while noticeably improving the quality of experience (QoE) with lower latency and significantly increasing the consistency of the subscriber experience by insulating content delivery from variances in the packet core and Internet.

Movik makes use of real-time network, device, subscriber, and content awareness to enable operators to select from several methods for managing and delivering mobile traffic, most of which send only actionable traffic to the core. By protecting these elements from busy hour spikes and the flow of non-chargeable traffic, Movik allows operators to quickly and easily scale delivery based on subscriber demand.

Serving content – whether through caching, local breakout, or hairpinning – closer to the subscriber also makes it easier to intelligently manage RAN resources. Operators can plan for different load conditions that affect the ability the deliver mobile content, such as congestion, cell breathing, and latency variations.

As operators face commoditization, the ability to understand content, associate a value with it, and make decisions on how deliver it becomes increasingly critical.

Movik’s intelligent mobile content delivery technology significantly improves the QoE by using existing network resources in a way that cannot be achieved by a solution outside of the network infrastructure. These efficiencies open the door for new revenue streams and business models that tie together operators and content publishers in a symbiotic way.