Exploding mobile data traffic has operators increasingly worried about their ability to cope with rising demand. Mobile broadband services rarely achieve the advertised headline download speeds. Average download speeds are unacceptably low, especially during peak usage. This puts constraints on the usage of mobile broadband services, and the future growth of this segment. Whereas the viewing and creation of multimedia-rich content is feasible and popular across fixed broadband services, the experiences of viewing videos and other multimedia-rich content over mobile broadband connections is unsatisfactory. Improving subscriber QoE is critical to increasing operator’s data ARPU and reducing churn.
The forward-looking Movik Content-Aware Mobile Edge solution delivers high-quality multimedia services over mobile broadband with superior end-user QoE. Up to 3x improvement in peak hour response time is made possible using Movik’s innovative technology that is purpose-built to deal with the wireless channel’s widely varying and unpredictable radio conditions. |
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