App stores and off-deck portals such as Apple iPhone App Store, Google Android Market and Nokia Ovi are playing an increasing role in mobile commerce. Mobile content consumption has been steadily and inexorably moving from operator controlled portals to off-deck portals on the internet. The need and desire on the operators’ part to seek new revenue generating mechanisms in this new mobile internet has never been greater.
The Movik Content-Aware Mobile Edge solution leverages the core assets that are unique to an operator in the mobile ecosystem–the network and subscriber/usage information–to create new and sustainable revenue streams. It facilitates a symbiotic relationship between the operator, subscriber and the content publisher, thus enabling the operator to profit from the open mobile internet, while delivering a superior multimedia experience to mobile subscribers. |
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